, Tenn. – A local wayfinding signage project will benefit from a $75,000 Tourism Enhancement Grant presented Monday to the City of Clarksville by the Tennessee Department of Tourist Development.
The signage project is a partnership between the City and the Clarksville-Montgomery County Convention and Visitors Bureau, which is also known as Visit Clarksville. The project will support tourism efforts by updating approximately 73 welcome, directional and site identification signs throughout the City.
Visit Clarksville will add $146,000 to the $75,000 grant for total project cost of approximately $221,000.
“The goal of the wayfinding project is to make the signs more cohesive and uniform, and to provide a much-needed upgrade of signs that have worn out,” Mayor Kim McMillan said.
The current signs feature several different designs and slogans, ranging from identifying the community as “Tennessee’s Top Spot” to the “Gateway to the New South.” Some of the signs need to be replaced because of damage or age while others can be updated by using a sleeve.
The project will include choosing a single logo to be put on the signs, and selecting colors and overall appearance to bring unity and consistency to wayfinding signs throughout the City.
“Better signage will help Clarksville connect travelers coming off Interstate 24 with its many attractions downtown and along the Cumberland River, so we are glad to provide these resources,” said Kevin Triplett, Commissioner of Tourist Development. “Overall, we have spent about $3.5 million over three rounds of this program to bring a bricks-and-mortar approach to tourism development across Tennessee.”
Kevin Triplett, Commissioner of Tourist Development, presented a $75,000 grant to City of Clarksville and Convention and Visitors Bureau officials on Monday. They are, from left, City Grants Administrator Debbie Smith, Mayor Kim McMillan, Michelle Dickerson and Francis Mancito.