CLARKSVILLE, Tenn. – The Clarksville-Montgomery County Economic Development Council, in collaboration with the City of Clarksville and Montgomery County, has received an award for its 2019 Best Place to Live Campaign.
The Local Government Award for Excellence in Economic Development was bestowed recently by the Greater Nashville Regional Council.
After Clarksville was named the 2019 Best Place to Live by Money.com, the EDC, City and County launched a multi-faceted print, social media, radio, and web marketing campaign to enhance the Clarksville brand. The campaign focused on talent and industry recruitment efforts and workforce initiatives. It also featured local imagery and quality of life statistics to market Clarksville-Montgomery County as the premier place to build a business, raise a family and retire while instilling community pride.
The Thrive Creative Group LLC served as the designated marketing “clearing house” team, overseeing several campaign needs, including brand development and strategy, marketing materials, website design & development, and social media management.
5 Star Media Group served as the broadcast manager for the radio and digital ad campaign, developing display ads and radio spots featuring residents describing why they choose to call Clarksville home.
“We are thankful for the opportunity to showcase the remarkable accolade of being named the 2019 Best Place to Live in America," EDC Vice President of Communications & Marketing Michelle Hueffmeier said. “We are grateful to be recognized for the collective efforts and dedication that went into this campaign."
Montgomery County Mayor Jim Durrett said the campaign shared “something we've all known -- that Clarksville-Montgomery County is the best place to live!”
“Even during a pandemic, people all over the United States saw how great our community is,” Mayor Durrett said. “Businesses and individuals heard about us and they came, they saw, and they chose to move here. I wouldn't want to be anywhere else!"
Clarksville Mayor Joe Pitts said it was exciting to be honored as the Best Place to Live in America.
“Of course, we wanted to leverage that national attention to continue to attract business, industry and new residents, and our team -- which included our in-house communications experts and the right local partners -- put together a great strategy and an outstanding campaign,” Mayor Pitts said. “We invite everyone to embrace our Best Place to Live recognition, and join in a continuing celebration of our hometown.”
The Best Place to Live Campaign website, developed by Thrive Creative Group, is at https://thebestplacetoliveinamerica.com.
Campaign leaders, from left, are Clarksville Mayor Joe Pitts; EDC Marketing and Design Manager Jordan Burns; City of Clarksville Communications Director Richard Stevens; EDC VP of Communications & Marketing Michelle Hueffmeier; and Montgomery County Mayor Jim Durrett. Michelle Newell, Director of Communications, Montgomery County Government, is not pictured.